Digital Marketing for Photographers
I understand that digital marketing for photographers can be overwhelming. This is especially true if you are trying to break into this competitive industry as a brand-new artist. The goal of this video is to quickly explain some fundamental concepts in the fields of graphical design, branding, and digital marketing. Here, I will share the nuggets of knowledge that I found during my journey as a full-time photographer.
The perfect Digital Marketing Strategy starts by finding your Voice.
That’s no denying that SEO is important. I have previously written a concise blog post explaining the different SEO components, and how each one of those steps will improve organic traffic to your website. In this video, I will explain how you can use these different tools to create a solid digital marketing strategy. Firstly, I show how the graphic design should be employed to create compelling visuals to complement your photographs and storytelling. Secondly, I will explain how the creation and constant use of a coherent visual identity will lead to the organic development of your brand. And finally, I will connect the dots and show you how to use these tools to create an effective digital marketing strategy for photographers.
So let me ask this: Do you have a solid digital marketing strategy for your photography business? Do you get frustrated because your website is failing to get organic traffic? Does your beautifully designed website fail to attract viewers?
If your answer is YES, I invite you to watch this FREE video and learn from my mistakes. I can assure you that if you take the time to answer the 5 questions I ask you at the end of this video you will increase your chances to create an effective marketing strategy.
Let me end this post with an analogy that I like to say to all my photographer friends.
A beautiful website without the proper SEO, branding, and marketing strategy is equivalent to a beautifully printed portfolio sitting on the top shelf of your bookcase.